In short, A piece of work for a new kind of think tank.
When they came to us the need was clear: a digital think tank that could carry a heavy publishing flow and look modern without giving up its seriousness. We started by talking it through with them.
We made typography the backbone of the design; every page moves at a calm rhythm in which long texts can be read without fatigue. We deliberately held back the language of motion: animation exists only where it points the way, and never gets in front of the content. Behind it runs a measurable structure; pages open in under a second and every component is plain enough for the editorial team to manage on its own. They specifically wanted a concept that speaks to Gen Z and sets them apart from the usual think tanks. We built it accordingly, using libraries such as Three.js and anime.js.
They knew the number of publications and inbound links would be low, and still wanted to rank high in search. We solved that too: they appear in the top three results with almost no citations.