WebXR
WebXR is the browser standard that lets virtual and augmented reality run on a web address.
Also known as: WebVR · web-based virtual reality · browser AR
It allows a scene opened in the browser to be viewed through a VR headset, or placed into the real world through a phone camera. The advantage is the same as the web’s: no store, no install — a link is enough.
Support is not yet even. It works well on Meta Quest and on Android; on iOS the browser’s support is limited and augmented reality usually goes through Apple’s own format. So WebXR is best planned as an addition to a site, not as the only way in.
When to use it
When it makes sense
When you want to let people try a product at scale — furniture in a room, a machine on a factory floor.
When it is unnecessary
When the audience is on desktop. Building a headset experience for visitors who have no headset is effort spent on no one.
Common questions
Does the visitor need a headset?
No. A WebXR scene opens as a normal 3D scene in the browser; the headset is an option, not a requirement.
Does it work on iPhone?
The 3D scene works. The augmented-reality part is limited on iOS and usually runs through Apple’s own Quick Look format, which means preparing a second file.
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