Structured data (schema.org)
Structured data is a machine-readable description of what a page is about, written alongside the visible content.
Also known as: schema.org · rich results · JSON-LD
A page says "INTAK, Ankara" to a reader. Structured data says, in a form a machine cannot misread, that this is an Organization, that its name is INTAK and its address is in Ankara. It is normally written as JSON-LD in a script tag.
It matters most where the visible text is thin — which is exactly the case on a 3D site, where much of the content lives inside the scene. One rule is absolute: the structured data must match what is on the page. If they disagree, the search engine trusts neither.
How it looked in our work
Every page on this site carries structured data, and it is generated from the same source as the visible text — so the two cannot drift apart.
Common questions
Does it guarantee rich results?
No. It makes them possible; whether they are shown is the search engine’s decision.
Does AI search use it?
Yes. Generative engines lean on it heavily when deciding what a page is and whether to cite it — see GEO.
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